Sotheby’s has been uniting collectors with world-class works of art since 1744. Today, Sotheby’s has a global network of 80 offices in 40 countries and presents auctions in 10 different salesrooms, including New York, London, Hong Kong and Paris.

Case study analysis

Challenge

As part of a strategical move to reach a bigger audience, the auction house decided to join ebay and create a unique experience when browsing their catalog of events and integrate ebay’s live auctions functionality as part of the site.