Inline Messaging

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My Role

Year / Output:

2020, iOS & Android

Timeline:

6 months

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Define

Tenets

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Personalization

Serve as a “personal concierge” and Surface selective messaging for the user’s shopping journey.

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Ease of Use

Create an easy and fast way for users to be informed and take action on their most urgent tasks.

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Right-timed Guidance

Provide inline guidance to give the user a heads up on the most important thing(s) to know now.

Type of Messages

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Primary

  • Paid - Ship now
  • New offer / Counteroffer
  • Outbid
  • Seller initiated offer (New)
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Secondary

  • Order update
  • Sitewide coupons
  • Campaigns and deals
  • Next best actions "nudges"

User Profile

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Tenured user

Current ebay customer that's signed in to the app from either buyer or seller side.

Current Design

  • Increase messages from 2 to a max of 5.

  • Introduce a module title that gives context to the user and/or welcomes them.

  • Enable messages to delete or dismiss.

  • Add a visual and hierarchical system to support different types of messages.
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Current Flow

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Design

Competitive Analysis

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Typography

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Elements

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Events on mobile.
While the full site flexed accordingly on all screens, components like the bidding console required more time to overcome technical challenges in the backend.

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Deliver

Homepage

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Calendar

Events

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Museum View

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Marketing & Media

Conclusion

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